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77Magazine Sales: 10 Ways to Improve Your Newsstand Sales
It is easy to get disheartened by the trials in getting your product to retail and selling through at a decent percentage. Publishers even consider leaving the channel entirely, putting all their hopes into subscriptions marketing or the internet....
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73Designing Magazine Covers that Sell
In the world of magazine publishing, your magazine cover must be the same every month--and it must be different every month. It must be clearly, visibly, and continuously your brand; and at the same time it must be clearly, visibly, and continuously...
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67Newsstand Sales: An Introduction
Even though the volatile swings and unpredictable changes can make working on improving your the single copy sales of your newsstand magazine frustrating and cause you to long for the more systematic areas...
7 comments82Magazine Pricing: Strategies for Newsstand Success
Cover price has a noticeable effect on profitability for new titles and well-established titles alike. Each dollar added to the price increases revenue per copy sole, makes each copy more profitable to...
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62Magazine Covers: Customize to your Category
Newsstand sales have some overarching rules that apply to everyone, but rules specific to a magazine's category are equally important. Rules for one category may be drastically different from another, and it...
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62Marketing Money
Even if you are a normal person, not a CEO earning money in the seven figures, there's no denying that you are interested in money. After all, everyone is. People like to read about business and finance,...
4 comments71Launching a Magazine: 10 Mistakes to Avoid
As Yogi Berra might have said, launching a magazine on the newsstand is not as easy as it used to be, and it never was. Nevertheless, it is possible, and despite what conventional wisdom might say, it is...
3 comments70Magazine Promotions: 10 Tips for Success
Your promotions program may be a major piece of your single copy sales budget. Therefore, it is vital that you spend your promotions money properly in order to grow your sales dependably and thoroughly. A lot...
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